Anonymous
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This is not technically possible with the current non-persistent architecture of Box Drive.
When the ‘Box’ folder disappears (whens users quit, update, log out) Windows folder redirection creates a new ‘Box’ folder to continue to redirect content. This forks the redirection out of Box Drive.
Workarounds have been investigated heavily, but the cost to implement is too large to commit to the roadmap now.
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I work in IT at a very large university and we are a Box customer as well as Office 365. Box has been the dominant cloud storage here and I'm sure we pay them a boatload of money, but OneDrive is quickly taking over as the primary cloud storage tool and this feature is one of the primary reasons IT staff are moving their users over to OneDrive because it has OneDrive Backup (ie folder redirection) for Desktop, Documents, and Pictures. Plus, it supports manually configuring a folder for redirection. Box Drive does not work this way. It will break and start putting files in a temp folder. IT staff want buy-in from users when we are pushing a cloud storage solution. The simplest way to do that is to make it as easy as possible for the user. Redirecting their existing, commonly used folders is simple and most don't even realize anything has changed. Box needs to re-evaluate the importance of this feature.